Stand out on the shop floor: it’s all about packaging and colors!
70% of decisions are made in store and you only have a fraction of a second to catch the consumer’s eye.
Fluorescent colors attract attention and are now also safe for use in packaging that comes into contact with food!
Here you will read all about the effect of fluorescent colors on food packaging: what do consumers associate with them, and what do they prefer?
Download our free white paper
In this white paper you will read about the research conducted at KU Leuven into the effect of fluorescent colors on food packaging: which associations do people make and which target group is most susceptible?
Fluorescent colors and packaging: the key facts at a glance
Consumers notice fluorescent packaging 75% faster than other packaging
Our brain needs just 1/20th of a second to decide what we’re going to look at: Fluorescent colors
70% of purchase decisions are made in store
Women prefer packaging with fluorescent colors
Children between the ages of 3 and 6 prefer fluorescent packaging
Fluorescent colors lend a product or brand unique characteristics
Radglo RPCF is the only fluorescent pigment approved for food contact
White paper: Fluorescent colors and food safety
Consumer safety comes first: we do not want the wrong fluorescent pigments to end up in food. Download our white paper on food safety and migration standards here:
Free support for your project!
Do you have a project in which you would like to use fluorescent colors? Then make the most of our free support.
Based on our years of experience in fluorescent pigments and their impact (both on the production process, the cost and the impact), we can help you set up a business case, a design or a technical description.
This guidance is completely free!
Technical specifications
Our fluorescent pigment Radglo RPCF has been approved for food contact if used correctly. The technical specifications are available to download here.
Inspiration
Get inspired by packaging options with and without fluorescent colors.
Which one do you prefer?
About Radiant Color
Radiant Color has been the market leader in the development and production of fluorescent pigments for more than 50 years. A few years ago, the company expanded its activities to include tailor-made resins and functional solutions. Radiant Color’s fluorescent pigments are used worldwide for, among other things, protective clothing, inks, coatings, plastic packaging and cosmetic applications. Radiant Color strives to be recognized as a leader in the development and production of high-quality effect pigments, pigment dispersions and resins.
